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Is our website broken? Owning you category online.
"Owning your business category online is more than just a few keywords... Is your website broken?" Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and...
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10 Simple Ways That You Can Promote Your Website
Back to basics. At times, website promotion can seem confusingly complicated. There seem to be so many, sure-fire new ways to get thousands of hits to your site. Whilst some of these methods work, most just waste your time. So, welcome back to the...
Five Ways to Increase Website Traffic through Online Message Boards and Blogs
Copyright 2006 Anton Cheranev
The use of message boards and web blogs is becoming increasingly
more popular, not to mention that they are very powerful tools.
Message boards and web blogs are as good as word of mouth. Real
people are on...
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Writing e-Newsletters – Tricks of the Trade
Follow 10 simple rules of thumb, and you’ll soon be writing great e-newsletters and reaping the rewards. Company e-newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your...
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Use Online Auctions to Promote Your Business!
When they first appeared on the scene, online auctions were used
mainly by people looking to get rid of old heirlooms or
collectors in niche markets (stuffed collectibles, etc.). Now,
it seems like everyone is participating in online auctions.
People are also beginning to realize that auctions can be a great
way to promote a business and test products.
I have to admit it -- I'm an eBay junkie. I'm probably on their
site at least 4 or 5 times a week, looking for items to add to my
various collections, and the more I visit, the more I'm seeing
businesses using online auctions in creative ways.
For instance, there are many people who have started to make
their living solely through online auctions. However, if you
don't want to become one of these "full-timers," you can still
use online auctions to help you with your business. Here are a
couple of thoughts on ways to do that:
* Use auctions to gauge new products. If you are considering
adding a new product to your business, auctions are a great way
to see what kind of demand there might be for it. Do an
experiment -- put one of the products up for auction and see how
many people bid on it (you might even be able to track how many
people look at the auction without making a bid.) If you have
good response from the auction, it can be a good indication that
you should add the product to your inventory.
* Use auctions to determine prices. One question that I get a lot
from clients is, "How much
should I charge for so-and-so?" If
you have this kind of question, auctions can be a great way to
gauge prices. Put your item on auction and see how much people
are willing to bid on it. Don't just look at the high bid --
remember that there are some "insane bidders" out there --
rather, look at the maximum bids from all bidders to get an idea
of what customers are willing to pay for your product.
* Link your auction to your business. Now, before I go any
further, I have to warn you to read your auction service's
policies CAREFULLY -- many services will not allow you to put a
direct link to your web site in your auction description.
Even if you can't put a link directly in your auction, you might
still be able to promote your business. For instance, many
services will have an "about me" page where you can put a link to
your business. Also, there is nothing keeping you from linking
the sites in the other direction -- putting a link to your
auctions on your web site, for instance.
One of the things that has always impressed me about the so-
called "net gurus" is their ability to be creative in their
advertising and promotion efforts. Online auctions seem to be a
great candidate for that type of creativity.
About the Author
Ron Sathoff is a noted speaker and manager of DrNunley's
http://InternetWriters.com He provides copy-writing, marketing,
Internet promotion, and help for business speakers. Reach him at
ron@drnunley.com or 801-328-9006.
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